From Farm To Vase
An Insight Into The Journey Of Fresh Flowers
The journey of fresh, cut flowers from Farm to Vase is an interesting ride. Customers are generally absorbed by the beauty of the fresh flowers they receive and don’t often think about where these flowers have been or where they’ve travelled from, the process from start-to-finish to arrive in their hands and onto the kitchen table.
Fresh flowers that we buy in Australia, come from farms all across the world. Whilst we try to support local flower growers, sometimes there isn’t enough supply or the variety that we need so a mix of local and imported ingredients is sourced from different Australian suppliers at the Sydney Flower Markets. The local flower growers are generally well established family-run businesses who often have a stand at Sydney Markets, growing their own flowers, cutting, transporting and selling them at the early hours of the morning at the flower markets.
Once flowers are sourced from the growers, the flowers are carefully taken back to our studio, unpacked, prepped and separated into their types in to fresh clean water. A lot of time is taken to strip the leaves and prepare each stem ready for bunching.
At The Fresh Flower Project, our focus is on minimising waste so we only buy what we need from the Flower Markets – and if we sell out, which we generally do each day, that’s it. We prefer to sell out rather than throw out. There’s so much waste in the industry that we’ve always been conscious of over purchasing and therefore have simplified our offering to include a handful of carefully designed bunches. We choose to not offer 100’s of different styles as that leads to more wastage. If we do have an oversupply for some reason, we like to donate these to charity or give to our loyal customers as a Thank you of their support for our little business.
Once the flowers are ready for bunching and the order slips are ready to go, we simply take the flowers and arrange as per the design the customer has selected. This involves a lot of time and careful placement (and love + creativity!). We then wrap the raw bunch around with twine or cotton so it stays well placed, we wet recycled paper towels to keep the flowers hydrated, tie a biodegradable back over the top, cut the coffee sacks to size and sustainably wrap each bunch. We use premium quality twine to tie the coffee sack and place the cards and label ready for our drivers to pick up – they are looking oh so beautiful by this point!
Our drivers pick up at a set time each day, put their flower babies in the car and off they go delivering all over Sydney, through the different neighbourhoods, on highways, across bridges, beside the beautiful Sydney beaches, always with a smile on their face (unless there’s tooooo much traffic! 😉
Then the best part of all, the flowers arrive to you, our wonderful customers fresh and lovely as ever. You take them home or keep them at the office, place in water in a vase (unless you ordered the bunch already in the vase!) and smile at them for the next 1.5 – 2 weeks! Yep! As we buy fresh flowers so frequently, they last (unlike supermarket flowers that have been in the bucket watching you walk by for weeks!)
If you have ANY questions about the farm to vase process of flowers, please feel free to email us anytime! We always love hearing from you.
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